Nike? Adidas? Puma? Umbro? Which brand is your football team?

Twenty years ago, this kind of question would be irrelevant. Today for some it still of no importance. However, if you think how much you will pay to buy a shirt of your favourite football team and how much these brands are willing to pay to provide the team with the equipment, the subject turns rather interesting.

It came out recently that Nike paid 320 million Euro (474 million USD) to be the supplier of equipment to the french team. This broke the relation that Adidas had with the french team during the last 35 years. Adidas almost lost to Nike to be the supplier to the german national football team. Even though Nike was ready to pay up to 50 million euro per year to Germany, they did not accept the offer, and went along with Adidas. The german brand offered 25 million Euro per year "only."

This is how, so far, the brands are distributed trough the football teams participating in the UEFA Euro Cup 2008:

Puma: Italy, Austria, Czech Republic, Poland and Switzerland,
Adidas: France, Germany, Spain, Greece and Romania
Nike: Portugal, Russia, the Netherlands, Turkey and Croatia
Umbro: Sweden

Considering that England is going to carry soon the Nike logo brand on the shirt, as well as France, it seems that the German brands are loosing territory in the european football. In the world cup, Italy made Puma also a winner. Let´s see which brands ends up winning the Uefa Euro Cup 2008.